Tools

Product launch planner

Pick your launch day and get a dated, day-by-day plan: two weeks of preparation, the launch week itself and the month after. Tick tasks off as you go, then add the whole plan to your calendar.

  • Free
  • No signup
  • Runs in your browser

LarkLaunch weeks run Monday 00:00 to Sunday 23:59 UTC, so a Monday launch gets all seven days.

Your launch plan

0 of 25 tasks done

Two weeks before

0/14

  1. Try the shape "[what it is] for [who] that [result]". If a stranger cannot repeat it after one read, rewrite it.

  2. The first screenshot is your real headline. Show the product doing its main job, and make the video work with the sound off.

  3. A free tier, a trial or a demo account. Launch visitors leave if the only option is "book a demo".

  4. Half of launch traffic is mobile. Fix anything that breaks or needs zooming.

  5. Hidden pricing reads as expensive. Even "free while in beta" is an answer.

  6. Title, description and a 1200 × 630 share image, so every post about your launch has a picture. Meta tag generator →

  7. Friends, past colleagues, early users, people you have helped. Personal messages beat any broadcast.

  8. Launching on LarkLaunch is free and reviewed by hand. Your week runs Monday to Sunday (UTC). Submit your launch →

  9. One link per channel, so after the launch you know which posts brought signups and which only brought votes. UTM builder →

  10. Who you are, why you built it, what it does today and the one thing you want feedback on.

  11. How is it different, what does it cost, is my data safe, who is behind it, what is next.

  12. Logo, screenshots, video, tagline, short and long description, and links, ready to paste anywhere.

  13. Daily visitors, signups and revenue for a normal week, so you can tell what the launch changed.

  14. Choose ones that send real traffic and fit your product, and check what each asks for. Launch directories →

Launch week

0/7

  1. Send each message by hand with the link to your launch. Ask them to try it, not just to upvote.

  2. Then tell the person who asked. Nothing makes a supporter faster.

  3. What you tried, what failed, a number you are proud of. Post it where your users read.

  4. Use your launch kit so each one takes ten minutes, and tag each link so you can compare them later. Launch directories →

  5. Put the quotes on your site. Post a changelog of what you shipped this week.

  6. Share real numbers and what you learned. Name the people who helped, with their permission.

  7. Weekend visitors are still arriving. Screenshot where you finished before the week closes.

The month after

0/4

  1. Ask one question: what almost stopped you from signing up? The answers are your next homepage.

  2. Add your leaderboard week or launch badge to the footer. It keeps sending visitors and trust.

  3. Compare utm_source in your analytics against your baseline. Keep the channels that worked for next time.

  4. A big update, a new feature or a new audience is reason enough to launch again.

How the launch planner works

  1. Pick your launch day. A Monday at least two weeks away gives you time for every step.
  2. Work through the plan one day at a time and tick each task off. Your progress stays in this browser.
  3. Add the plan to your calendar so each task shows up on the day it is due.
  4. After launch week, follow the steps that turn launch visitors into users.

Why plan a launch week, not a launch day

Most launches are over by lunchtime: one post, one burst of traffic and a long flat line. Spreading the work across a week gives you a new reason to share every day: a story post on Wednesday, directories on Thursday, a recap on the weekend. Each one reaches people the first post missed.

The plan follows our guide to planning a launch week, which explains every step with templates. The tools it links to (the meta tag generator, the UTM builder and the launch directories list) are free too.

What to measure

Write down your normal daily visitors and signups before you start. During the week, track the work (messages sent, comments answered, directories submitted) rather than votes. Two weeks after launch, compare signups by source against your baseline to see which channels are worth repeating next time.

Frequently asked questions

How far ahead should I plan a product launch?

Two weeks is enough for a small team launching a SaaS or AI product. It leaves time to fix the first screen, collect screenshots, write your launch posts and line up the people you will ask for help. Pick a launch day at least 14 days away and the planner spreads the work across those days.

Which day of the week is best to launch?

Launch at the start of a week so you have every following day to follow up. On LarkLaunch each launch gets the full week from Monday 00:00 to Sunday 23:59 UTC, so a Monday launch day gives you all seven days on the leaderboard.

Is my plan saved?

Your launch day, product name and ticked tasks are saved in this browser, so the plan is still there when you come back. Nothing is sent to us. To keep it somewhere else, add it to your calendar or copy it as a checklist.

How do I add the plan to Google Calendar, Apple Calendar or Outlook?

Choose "Add to calendar" to download an .ics file with one all-day event per task. Open it on a Mac or iPhone, import it in Google Calendar under Settings, Import and export, or open it in Outlook.

Does the plan only work for LarkLaunch?

No. The steps work for any launch: Product Hunt, Hacker News, a newsletter or your own audience. A few steps link to LarkLaunch pages because launching here is free and gives you a full week on the leaderboard.