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Practical writing for founders launching a SaaS or AI product, from the team behind LarkLaunch.

Seven day columns from Monday to Sunday with an orange line that keeps climbing through the week

Launch strategy · October 4, 2026 · 12 min read

Launch day is a myth. Plan a launch week instead

Most launches are over by lunchtime. A day-by-day plan, with templates, a checklist and a guide to reading your numbers, that keeps a SaaS or AI product in front of people from Monday to Sunday. For founders with no budget and no audience.

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