Dashboard

Press kit builder

Press kit builder

Fill in the facts once and get a press kit you can host at /press or send as a link, with a checklist of what reporters, podcasters and partners will ask for.

  • Free
  • No signup
  • Runs in your browser
The product

Under 25 words. Reporters quote this line.

The team
Contact and assets

Links to files you host, such as a shared folder.

Ready for a reporter: 0 of 10

  • Product name and website (missing)Add the name and a full web address (https://…).
  • One-line description under 25 words (missing)Say what it is and who it is for in one sentence a reporter can quote.
  • A paragraph or two about the product (missing)Explain the problem, how the product solves it and what is new, in at least 40 words.
  • Pricing (missing)The first question after "what is it". Say "free", a price, or how plans work.
  • Three or more key facts or features (missing)List concrete facts, one per line: numbers, integrations, who uses it.
  • Who made it, with a short bio (missing)Names, roles and a two-sentence bio. Stories are about people.
  • Press contact with an email (missing)One person and an email address that someone reads.
  • Logo file (missing)Link a logo (SVG or a large PNG) in the assets list.
  • Screenshots or product images (missing)Link 2–5 high-resolution screenshots.
  • Founder photo (missing)Link a founder headshot; many articles need one.

Fill in the fields to see your press kit.

Upload the HTML page to your site as /press, or paste the Markdown into Notion or a doc and share the link. Everything stays in your browser until you do.

Launch with your press kit ready

Launch on LarkLaunch for free and link your press kit from your listing, so anyone writing about launches has what they need.

Launch your productPlan your launch week

How to use the press kit builder

  1. Fill in the product, team and contact fields. Everything is saved in this browser as you type.
  2. Work down the checklist: each item is something reporters and podcast hosts ask for.
  3. Preview the page, then download it as HTML to host at /press, or copy the Markdown into Notion or a doc.
  4. Link it from your site’s footer and from every pitch email.

What goes into a good press kit

  • A one-liner they can quote: what it is and who it is for, in under 25 words.
  • Concrete facts: numbers, integrations, who uses it. Facts get quoted; adjectives get cut.
  • Pricing: the first question after “what is it”.
  • People: founders, a short bio, a usable quote and a photo.
  • Files: a logo (SVG or a large PNG), a few high-resolution screenshots and the founder photo, as direct links.
  • A contact who answers.

Where to send it

A press kit makes every other step easier: directory listings, newsletter features and podcast pitches all ask for the same facts. The launch directories list shows where to submit, and the launch planner schedules the outreach in your launch week.

Frequently asked questions

What should a startup press kit include?

A one-line description, a short about section, a few concrete facts, pricing, who made it, a contact email, and links to a logo, screenshots and a founder photo. The aim is that someone can write about you without emailing back first.

Where should I put my press kit?

On your own site at an obvious address such as /press, linked from the footer. Put the link in every pitch email and in your launch listings.

Does the tool write the text for me?

No. Every sentence comes from what you type, so nothing in it is invented. The checklist tells you what is missing and why it matters.