How to use the launch copy generator
- Enter your product’s name and website, and say who it is for as specifically as you can.
- List what it does for them today, one benefit per line. These are the only claims the drafts may make.
- Pick a tone, then write the drafts: one each for X, LinkedIn and a community, plus a launch email.
- Fill in anything in [brackets], check anything flagged, add a detail only you know, then copy each draft where it goes.
What each channel needs
| Channel | Room | What works |
|---|---|---|
| X | 280 characters; a link counts as 23 | One line on who it is for and what changes for them, then the link. Reply to your own post with a screenshot or a short video. |
| Up to 3,000 characters | Only the first lines show before “see more”, so open with what launched and for whom. Short paragraphs, and end with a question. | |
| Communities | Each sets its own rules | A personal post: why you built it, what works, what is still rough and one question. An announcement written like an ad usually gets removed. |
| No limit, but keep it short | A subject that says what is new, one link, and a request to reply. Send it to people who asked to hear from you: users and your waitlist. |
Only claim what you can show
Launch posts get read by the people most likely to try the product within the hour, so an overstated claim gets tested straight away. The generator is told to use only the benefits you list. Where a post would normally carry a fact it doesn’t have, such as your name, your price or why you built it, it leaves a placeholder in square brackets instead of guessing.
Under each draft, the tool lists what to fill in, any number that isn’t in your details, and claims like “the best” or “#1” that you would need to back up. Edit those before you post. A concrete detail you can prove, such as the job it does in two minutes or the step it removes, persuades more than any superlative.
Posting in communities
Every subreddit, forum and Slack group has its own rules on self-promotion, often pinned or in the sidebar. Read them first, take part before you post, and rewrite the draft in the community’s own words. On Hacker News, Show HN is for things people can try: its rules turn away landing pages, sign-up pages and fundraisers, discourage making people sign up to try, and ask for titles that start with “Show HN”. Never ask friends to upvote, anywhere.
Where the copy goes next
Spread the posts across your launch week rather than sending them all in one hour. The launch planner gives each one a day, from the personal messages on launch day to the story post midweek. Your listings need the same facts in a different shape: the launch directories list shows where to submit, with domain rating, traffic and price for each.
Tag the link in each post with the UTM builder so you can see which channel brought signups, and check the preview your link shows with the meta tag generator. For the tagline and description on your launch page, see how to write a launch listing people actually click.