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MRR goal calculator

MRR goal calculator

Set a monthly recurring revenue goal and a date. See how many paying customers you need, how many you must win every month once churn is counted, and the traffic that takes.

  • Free
  • No signup
  • Runs in your browser

Your goal

Blend your plans: total MRR ÷ paying customers.

Share of paying customers who cancel each month. 3–7% is common for small SaaS.

Use your own number if you have one; leave empty to skip traffic.

What it takes

New paying customers
38 / month
about 8.8 a week
Paying customers at the goal
345
at $29.00 a month
Visitors needed
1,900 / month
at 2% conversion
Where MRR levels off
$22,040
if new customers stay at this pace

Churn grows with your customer count, so the last months need the same 38 new customers just to keep climbing. Rounded up to whole customers, so the line ends at or just above the goal.

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How to use the MRR goal calculator

  1. Enter the monthly recurring revenue you want and how many months you give yourself.
  2. Enter your average price per paying customer per month and your monthly churn.
  3. Add today’s MRR and your visitor-to-customer conversion rate if you know them.
  4. Read the customers you need to win every month, then copy the summary or download the month-by-month plan.

How it works

Every month you keep the customers who did not cancel and add the new ones: next month’s customers = this month’s × (1 − churn) + new. The calculator solves that for the smallest steady number of new customers that reaches the goal on time, and rounds it up, because nobody wins half a customer. With 5% monthly churn and a $29 price, $10,000 MRR in a year takes 38 new customers a month, not the 29 you get by dividing the 345 customers you need by 12 months.

It also shows where MRR levels off: with a steady number of new customers, losses grow until they equal new customers, at new customers ÷ churn. If that ceiling is close to your goal, reducing churn will do more than finding more customers.

What it can’t tell you

It assumes steady numbers: the same price, churn and conversion every month. Real months are lumpy, and early churn is often higher than later churn. Use it to size the goal, not to forecast a specific month. For what a single customer is worth, use the LTV and CAC calculator; for how long your cash lasts while you get there, the runway calculator.

Frequently asked questions

How is the number of new customers worked out?

Each month you keep the customers who did not churn and add the new ones. The calculator finds the smallest steady number of new customers a month that takes you from today to the goal by the date you chose, rounded up.

Why does MRR level off?

Churn removes a share of customers every month, so the more you have, the more you lose. With a steady number of new customers, growth slows until losses equal new customers: that ceiling is new customers ÷ churn rate.

What conversion rate should I use?

Your own, from analytics: paying customers ÷ visitors over the last few months. Rates differ so much by product, price and traffic source that a borrowed benchmark can be off several times over.